![]() Nevertheless, we have received a lot of good feedback from the groups Fresh Squeezed Ideas presented to. It’s hard to provide any metrics yet because we haven’t formalized how we’re applying the findings. We ended up stopping after phase one of what could’ve been a larger project, but it really did improve our understanding of our clients. Our engagement lasted from April–July 2019. I was impressed and decided to work with them. How did you come to work with Fresh Squeezed Ideas?Īfter receiving a recommendation from a colleague who had worked with them, I met with Fresh Squeezed Ideas. Our main point of contact was Nadine (VP, Strategy & Innovation), but we also worked with about 4–5 teammates. They also spoke to our clients themselves.Īfterward, they published a summary report that included what segmentation would look like for our firm, along with the different behavioral needs of each segment. They also spoke to some of our internal constituents - partners and associates - to understand what kind of behaviors they were seeing from our clients. I haven’t used them for smaller projects or more tactical projects because I find their price tag tends to be on the higher side.įresh Squeezed Ideas took us through a 6–8-week exercise in which they conducted a market scan to determine the trends in the law industry. The kind of thinking and expertise they bring to the table should be leveraged for foundational work or high-level strategic work. We had a couple of minor challenges with upfront approval but that was about it.ĭo you have any advice for potential customers? Their internal project management team was transitioning a little bit. The greater cultural narrative helps to make it a more robust strategic approach. They do a good job in drawing in the cultural perspective as well. ![]() They provide strategic thinking and their senior people are involved. What did you find most impressive about them? They meet deadlines and their communication is strong. How did Fresh Squeezed Ideas perform from a project management standpoint? The team has the ability to understand the business question, and to have the right type of conversations with cross-functional partners to use those results to drive action or decision making. They bring good depth of thinking and strategic thinking. What evidence can you share that demonstrates the impact of the engagement?įresh Squeezed Ideas is an impactful strategic partner. ![]()
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